Top 15 Dickie Bush Quotes

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

Every company on Earth is becoming a media company.

So if you learn to:

• Film
• Code
• Write
• Speak
• Design
• Tell stories

You become an immediate 10x asset for any company on Earth.

Or, even better, you can become your own company.

I’m convinced writing every day for 90 minutes is the best habit you can possibly develop.

Content strategy, 101

1. Find a topic you’ve learned a lot about in the last two years.

2. Create content for your two-years-ago self.

• Best resources
• 80/20 one-pager
• Common misconceptions
• How you’ve changed since learning

Boom - you’ve built an audience.

I found the greatest hack to get rid of passive voice.

After every verb, insert "by zombies."

If the sentence still makes sense, you're using ​passive voice.

"The story was written (by zombies)" → passive voice.

"She wrote (by zombies) the story." → active voice.

Super subtle, but asking people “how’s your day going?” is 100x better than asking “how are you?”

Makes it easy for them to answer because not everyone knows how they’re doing, but everyone knows how their day is going.

The best part of writing consistently is when people ask you questions, your mind jumps to ideas you've already written about.

And since you've written about it, you've thought through and can explain the idea clearly and concisely.

This is 100% why smart people sound smart.

Another good writing tip:

Resist the urge to be clever. Instead, strive to be clear.

Trying to be clever leads to confusion.

And the second your reader is confused, they're back to TikTok and Netflix.

I'm convinced prolific writing comes down to one habit:

Effortless and constant capturing of ideas.

Every writer I look up to talks about how little they rely on their mind to "remember" ideas.

So they set up inboxes to capture ideas everywhere, then review them later.

90% of writing is becoming a world-class “noticer.”

• Notice your problems
• Notice novel thinking patterns
• Notice formats that are working
• Notice questions people ask you

“Noticing” is the difference between having “nothing to write about” and being flooded with ideas.

Start treating your writing like a startup.

• Ship an MVP
• Talk to users
• Analyze data
• Prioritize distribution
• Solve specific problems
• Focus on reader experience
• Say something different, not better

Lean Writing is the key to writing in the digital age.

The goal is to build generational wealth through learning, writing, teaching, creating, building, selling, and, most importantly, helping.

Consistency is not 100% for 30 days, it’s 90% for 365.

Quick hack to stay motivated:

Remember that every time you put in another rep, you're leapfrogging millions of people who quit on the exact step you're taking.

The world is rigged in favor of those who believe it is rigged in their favor.