Content strategy, 101 1. Find a topic you’ve learned a lot… - Dickie Bush

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Content strategy, 101

1. Find a topic you’ve learned a lot about in the last two years.

2. Create content for your two-years-ago self.

• Best resources
• 80/20 one-pager
• Common misconceptions
• How you’ve changed since learning

Boom - you’ve built an audience.

Dickie Bush

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About Dickie Bush

Dickie Bush, a former BlackRock hedge fund trader and Princeton graduate, became a leading figure in online writing and digital entrepreneurship. He co-founded Ship 30 for 30 with Nicolas Cole, a popular 30-day writing program that has served over 10,000 participants, and runs the Premium Ghostwriting Academy while sharing insights on audience building and atomic essays through his Substack and X.

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Tim Ferriss Paul Millerd Austin Kleon Naval Ravikant Jason Fried

Additional quotes by Dickie Bush

Learn to atomize content.

Every piece of content is just a collection of atomic ideas.

Atomize the content you consume into those ideas.

Listen and read surgically, detaching the idea from the content.

Over time, you build up an endless supply of ideas to remix on your own.

If you're waiting to write until you've figured it out, you're never going to figure it out.

I’ve never met an unhappy person who views the world as rigged in their favor.

I’ve met a ton of unhappy people who believe the world is rigged against them.

Lesson in there.

Content strategy, 101 1. Find a topic you’ve learned a lot about in the last two years. 2. Create content for your two-years-ago self. • Best reso… - Dickie Bush

About Dickie Bush

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