The problem with looking wealthy versus being wealthy is that the former is easy while the latter is not. - M.J. DeMarco

These deceptions keep Sidewalkers anchored in good company with the majority, swiping away at 2 a.m. on the couch thinking they're one click away from making millions because the Instagram dude with 500,000 followers says so.

a world that sung the same song from every radio where lowering the volume is as difficult as bending steel with your bare hands. Continue onward and let the truth be your mute.

Stop thinking about business in terms of your selfish desires, whether it’s money, dreams or “do what you love.” Instead, chase needs, problems, pain points, service deficiencies, and emotions.