In a job, you sell your freedom (in the form of time) for freedom (in the form of money). Experience is gained in action. The environment of that act… - M.J. DeMarco

A study published in 2008 by the Journal of Consumer Research found that when people feel powerless and out of control, they have a strong desire to buy things that convey high status. Why do they feel powerless? Simple. In the Slowlane, you relinquish control because time is in control, and the gates to the Sidewalk reopen. Hope is not a plan.

Skip the big idea and go for the big execution of more value skew. You don’t need an idea that has never been done before. Old ideas suffice; just do it better and execute as no one has!

You could own the best hotel in the world located on the best beach in California, but if customers are treated like inconveniences and requests go unfulfilled, they won’t return.