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" "TV is unbalanced—if I own a TV station, and you own a television, I can speak to you, but you can’t speak to me. Phones, by contrast, are balanced; if you buy the means of consumption, you automatically own the means of production. When you purchase a phone, no one asks if you just want to listen, or if you want to talk on it too. Participation is inherent in the phone, and it’s the same for the computer. When you buy a machine that lets you consume digital content, you also buy a machine to produce it. Further, you can share material with your friends, and you can talk about what you consumed or produced or shared. These aren’t additional features; they are part of the basic package.
Clay Shirky (born 1964) is an American writer, consultant and teacher on the social and economic effects of Internet technologies.
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The problem with alchemy wasn’t that the alchemists had failed to turn lead into gold—no one could do that. The problem, rather, was that the alchemists had failed uninformatively. As a group, the alchemists were notably reclusive; they typically worked alone, they were secretive about their methods and their results, and they rarely accompanied claims of insight or success with anything that we’d recognize today as documentation, let alone evidence. Alchemical methods were hoarded rather than shared, passed down from master to apprentice, and when the alchemists did describe their experiments, the descriptions were both incomplete and vague. As Boyle himself complained of the alchemists’ publications, “Hermetic Books have such involved Obscuritys that they may justly be compared to Riddles written in Cyphers. For after a Man has surmounted the difficulty of decyphering the Words & Terms, he finds a new & greater difficulty to discover the meaning of the seemingly plain Expression.”
I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. [...] And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."
Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. [...] We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.