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" "Society is celebrity-based and we are determined to use [celebrities'] voices to make sure no one forgets there are issues over the use of animals. Celebrities can be great for our cause and can really make people sit up and think for the first time about animal abuse.
Ingrid Newkirk (born July 11, 1949) is a British-born animal rights activist, and the co-founder and current president of PETA, the world's largest animal rights organization.
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In today’s world of tabloid press and with so much competing for people’s attention, it’s a miracle to get their attention at all. And of course having to compete with the advertising budget of even one of our adversaries is impossible. If the whole movement pooled its resources and went after simply one thing, like the veal industry, we wouldn’t make a dent, advertising dollar for advertising dollar. To me the greatest success is in catching the attention of the public and reminding them that there’s an animal involved, and that that animal is believed not to have been treated properly by a segment of the population.
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