Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs. - W. Edwards Deming

In Europe and in America, people are now more interested in the cost of quality and in systems of quality-audit. But in Japan, we are keeping very strong interest to improve quality by use of methods which you started....when we improve quality we also improve productivity, just as you told us in 1950 would happen.

Experience by itself teaches nothing...Without theory, experience has no meaning. Without theory, one has no questions to ask. Hence without theory there is no learning.

Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options.