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Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service… - W. Edwards Deming
" "Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...
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About W. Edwards Deming
William Edwards Deming (October 14, 1900 – December 20, 1993) was an American statistician, college professor, author, lecturer, and consultant, known for his work in the field of quality management.
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Native Name:
William Edwards Deming
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W.E. Deming
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W. E. Deming
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Additional quotes by W. Edwards Deming
Management’s job. It is management’s job to direct the efforts of all components toward the aim of the system. The first step is clarification: everyone in the organization must understand the aim of the system, and how to direct his efforts toward it. Everyone must understand the damage and loss to the whole organization from a team that seeks to become a selfish, independent, profit centre.
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