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" "Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.
James Cleveland Owens (12 September 1913 – 31 March 1980) was an African-American athlete and civic leader; winner of 4 Gold medals in the 1936 Summer Olympics in Berlin, Germany; he used the name Jesse beginning in childhood, when he gave his name as "J.C. Owens" and was misheard.
Biography information from Wikiquote
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