Phil Knight Quotes

just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

We spent a few minutes catching up. I told Bowerman about my trip around the world. Kobe, Jordan, the Temple of Nike.

History is one long processional of crazy ideas.

People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.

Perhaps nothing ever revealed my mother’s true nature like the frequent drills she put me through. As a young girl she’d witnessed a house in her neighborhood burn to the ground; one of the people inside had been killed. So she often tied a rope to the post of my bed and made me use it to rappel out of my second-floor window. While she timed me. What must the neighbors have thought? What must I have thought? Probably this: Life is dangerous. And this: We must always be prepared. And this: My mother loves me.

Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.

Oneness — in some way, shape, or form, it’s what every person I’ve ever met has been seeking.

Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome.

Love truth, but pardon error.

It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.

I didn’t consider myself an optimist by nature. Not that I was a pessimist. I generally tried to hover between the two, committing to neither.

I’d always suspected, the essence of beauty or truth, or all we ever need to know of either, lay somewhere in that moment when the ball is in midair, when both boxers sense the approach of the bell, when the runners near the finish line and the crowd rises as one. There’s a kind of exuberant clarity in that pulsing half second before winning and losing are decided.

Even after going public, there were so many problems. “We have so much opportunity, but we’re having a terrible time getting managers who can seize those opportunities. We try people from the outside, but they fail, because our culture is so different.” Mr. Hayami nodded. “See those bamboo trees up there?” he asked. “Yes.” “Next year . . . when you come . . . they will be one foot higher.” I stared. I understood.

I felt that same sense of betrayal when Nike came under attack for conditions in our overseas factories — the so-called sweatshop controversy. Whenever reporters said a factory was unsatisfactory, they never said how much better it was than the day we first went in.