Rule Six: The winning team shall be the first team that wins. - Douglas Adams

Despite the fact that an Indonesian island chicken has probably had a much more natural life than one raised on a battery farm in England, people who wouldn't think twice about buying something oven-ready become much more upset about a chicken that they've been on a boat with, so there is probably buried in the Western psyche a deep taboo about eating anything you've been introduced to socially.

It was a battered yellow Citroën 2CV which had had one careful owner but also three suicidally reckless ones.

The only thing nicer than a phone that didn't ring all the time (or indeed at all) was six phones that didn't ring all the time (or indeed at all).