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" "Attracting investors is as much art as science. To gain an advantage, I get creative. These guys see ten presentations a day. They are inundated with seemingly great companies to invest in. To them, I am just another face in the succession. I have just forty-five minutes to make a pitch, answer questions, and leave an impression, so I create custom T-shirts to help seal the deals. I gained a reputation for doing IPO road show T-shirts with memorable, often tongue-in-cheek, spins. They are the calling cards of our sponsorship. And while I didn’t do the road show for Vigoro, I did commemorate the deal with green T-shirts that read: “People Shoot It, Spread It, Sling It, Step in It and Let It Happen . . . We Make Money with It.
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In the early 2000s, new malls were sprouting up all over São Paulo and Rio, and industry ownership, as I’ve mentioned, was highly fragmented. We partnered with a local private equity firm to create BR Malls as a growth platform in 2006, investing $86 million. Roughly a year later, we led BR Malls in an IPO on Brazil’s Bovespa at an equity valuation of roughly R$2.1 billion. The capital enabled BR Malls to lead the industry in acquisitions. Five years later, the company had nearly fifty malls. Total returns for public shareholders were over 26 percent, and BR Malls had an equity market cap of R$10.7 billion. By the time we fully exited the investment in 2010, BR Malls was the largest mall company in Brazil, and we had achieved a 4.2x multiple, or 48.6 percent IRR.
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Years later, people would ask me, “How did you know when and what to buy?” But all I basically did was create a massive arbitrage — a fixed-rate instrument in an inflationary environment. I essentially took on $4 billion of nonrecourse debt at an average interest rate of 6 percent in an environment with inflation of 9 percent or higher. That means I was already making 3 percent returns the second the deal closed — without doing a thing to the assets. Sure, we picked some terrific properties, but every one didn’t have to be Class A.