The key here is not to pursue pricing against the competiti… - Michael E. Porter

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The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.

Michael E. Porter

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant · December 1, 2004 Verified in 1 source Sign up to see the complete provenance

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About Michael E. Porter

Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited for creating Porter's five forces analysis, which is instrumental in business strategy development today.

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Additional quotes by Michael E. Porter

Competition is only good up to a point. When supply exceeds demand

Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition — what we think of as red oceans full of sharks — to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.

To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.

The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives ac… - Michael E. Porter

About Michael E. Porter

Additional quotes by Michael E. Porter