The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives ac… - Michael E. Porter

" "

The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.

English
Collect this quote

About Michael E. Porter

Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited for creating Porter's five forces analysis, which is instrumental in business strategy development today.

Biography information from Wikiquote

All quotes from Michael E. Porter Similar Quotes by other Originators
Unlimited Quote Collections

Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.

Get Premium Today

Additional quotes by Michael E. Porter

What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.
This quote has a book source. Sign up to see titles and page references
Find Similar
Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition — what we think of as red oceans full of sharks — to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.
This quote has a book source. Sign up to see titles and page references
Find Similar