Separating the design of a product from its engineering was a recipe for dysfunction. Designers had to feel the immediate pain if something they devi… - Walter Isaacson

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Separating the design of a product from its engineering was a recipe for dysfunction. Designers had to feel the immediate pain if something they devised was hard to engineer.

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

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Also Known As

Alternative Names: Walter Seff Isaacson

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In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

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