A faith which we follow upon orders imposed from outside is no faith, and a community which puts its dependence upon such a pseudo-faith is ultimatel… - Norbert Wiener

The odors perceived by the ant seem to lead to a highly standardized course of conduct; but the value of a simple stimulus, such as an odor, for conveying information depends not only on the information conveyed by the stimulus itself but on the whole nervous constitution of the sender and receiver of the stimulus as well. Suppose I find myself in the woods with an intelligent savage who cannot speak my language and whose language I cannot speak. Even without any code of sign language common to the two of us, I can learn a great deal from him. All I need to do is to be alert to those moments when he shows the signs of emotion or interest. I then cast my eyes around, perhaps paying special attention to the direction of his glance, and fix in my memory what I see or hear. It will not be long before I discover the things which seem important to him, not because he has communicated them to me by language, but because I myself have observed them. In other words, a signal without an intrinsic content may acquire meaning in his mind by what he observes at the time, and may acquire meaning in my mind by what I observed at the time. The ability that he has to pick out the moments of my special, active attention is in itself a language as varied in possibilities as the range of impressions that the two of us are able to encompass. Thus social animals may have an active, intelligent, flexible means of communication long before the development of language.

The Advantage is that mathematics is a field in which one's blunders tend to show very clearly and can be corrected or erased with a stroke of the pencil. It is a field which has often been compared with chess, but differs from the latter in that it is only one's best moments that count and not one's worst. A single inattention may lose a chess game, whereas a single successful approach to a problem, among many which have been relegated to the wastebasket, will make a mathematician's reputation.

It is the thesis of this book that society can only be understood through a study of the messages and the communication facilities which belong to it; and that in the future development of these messages and communication facilities, messages between man and machines, between machines and man, and between machine and machine, are destined to play an ever-increasing part