As I have already hinted, one of the directions of work which the realm of ideas of the Macy meetings has suggested concerns the importance of the notion and the technique of communication in the social system. It is certainly true that the social system is an organization like the individual, that it is bound together by a system of communication, and that it has a dynamics in which circular processes of a feedback nature play an important part. This is true, both in the general fields of anthropology and sociology and in the more specific field of economics; and the very important work, which we have already mentioned, of von Neumann and Morgenstern on the theory of games enters into this range of ideas. On this basis, Drs. Gregory Bateson and Margaret Mead have urged me, in view of the intensely pressing nature of the sociological and economic problems of the present age of confusion, to devote a large part of my energies to the discussion of this side of cybernetics.

It is the thesis of this book that society can only be understood through a study of the messages and the communication facilities which belong to it; and that in the future development of these messages and communication facilities, messages between man and machines, between machines and man, and between machine and machine, are destined to play an ever-increasing part

Machines which ape people are tending to encroach on every aspect of people's lives, and that such machines force people to behave like machines. The new electronic devices do indeed have the power to force people to "communicate" with them and with each other on the terms of the machine. Whatever structurally does not fit the logic of machines is effectively filtered from a culture dominated by their use. The machine-like behaviour of people chained to electronics constitutes a degradation of their well-being and of their dignity which, for most people in the long run, becomes intolerable. Observations of the sickening effect of programmed environments show that people in them become indolent, impotent, narcissistic and apolitical. The political process breaks down, because people cease to be able to govern themselves; they demand to be managed.

We can be precise. The factors are in the animal and / or the machine the factors are communication and / or control, both involve the message. And what is the message? The message is a discrete or continuous sequence of measurable events distributed in time is the birth of the air, is the birth of water, is a state between the origin and the end, between birth and the beginning of another fetid nest is change, presents no more than itself And the too strong grasping of it, when it is pressed together and condensed, loses it This very thing you are

While studying antiaircraft fire control, Wiener may have conceived the idea of considering the operator as part of the steering mechanism and of applying to him such notions as feedback and stability, which had been devised for mechanical systems and electrical circuits. No doubt this kind of analogy had been operative in Wiener’s mathematical work from the beginning and sometimes had even been productive. As time passed, such flashes of insight were more consciously put to use in a sort of biological research for which Wiener consulted all kinds of people, except mathematicians, whether or not they had anything to do with it. Cybernetics, or Control and Communication in the Animal and the Machine (1948) is a rather eloquent report of these abortive attempts, in the sense that it shows there is not much to be reported. The value and influence of Cybernetics, and other publications of this kind, should not, however, be belittled. It has contributed to popularizing a way of thinking in communication theory terms, such as feedback, information, control, input, output, stability, homeostasis, prediction, and filtering . On the other hand, it also has contributed to spreading mistaken ideas of what mathematics really means

In the outside world, all forms of intelligence, whether of sound or sight, have been reduced to the form of varying currents in an electric circuit in order that they may be transmitted. Inside the human frame exactly the same sort of process occurs. Must we always transform to mechanical movements in order to proceed from one electrical phenomenon to another? It is a suggestive thought, but it hardly warrants prediction without losing touch with reality and immediateness.

As an anthropologist, I have been interested in the effects that the theories of Cybernetics have within our society. I am not referring to computers or to the electronic revolution as a whole, or to the end of dependence on script for knowledge, or to the way that dress has succeeded the mimeographing machine as a form of communication among the dissenting young. Let me repeat that, I am not referring to the way that dress has succeeded the mimeographing machine as a form of communication among the dissenting young. I specifically want to consider the significance of the set of cross-disciplinary ideas which we first called “feed-back” and then called “teleological mechanisms” and then called it “cybernetics,” a form of crossdisciplinary thought which made it possible for members of many disciplines to communicate with each other easily in a language which all could understand.

Communication becomes the defining characteristic of homo sapiens; we are the species that speaks. We utter the words that create our world, and have learned to take our words and translate them into the ethereal play of zeros and ones, lay them out, at the speed of light, first on a wire, then a radio wave, and lately, on a beam of light, so that the voice, once constrained by mouth and ear, now straddles the entire planet in thirty millionths of a second, messages pinging back and forth, not unlike the meeting points of a synaptic gap, using photons as neurotransmitters, and each network router the equivalent of a synapic junction, deciding whether to activate or extinguish each message that crosses the continents, connected now in a seamless, endless web of knowledge,more than two billion pages, more than any one of us could ever read or know, the collected and collective intelligence of a species that seems to have made information the central mystery of culture, the project of civilization, and the goal of being.

This book is not for the engineer content with hardware, nor for the biologist uneasy outside his specialty; for it depicts that miscegenation of Art and Science which begets inanimate objects that behave like living systems. They regulate themselves and survive: They adapt and they compute: They invent. They co-operate and they compete. Naturally they evolve rapidly.
Pure mathematics, being mere tautology, and pure physics, being mere fact, could not have engendered them; for creatures to live, must sense the useful and the good; and engines to run must have energy available as work : and both, to endure, must regulate themselves. So it is to Thermodynamics and to its brother Σp log p, called Information Theory, that we look for the distinctions between work and energy and between signal and noise.
For like cause we look to reflexology and its brother feedback, christened Multiple Closed Loop Servo Theory, for mechanical explanation of Entelechy in Homeostasis and in appetition. This is that governance, whether in living creatures and their societies or in our living artefacts, that is now called Cybernetics.

The relationship between information and the mechanisms for its control is fairly simple to describe: Technology increases the available supply of information. ...control mechanisms are strained... When additional control mechanisms are themselves technical, they in turn further increase the supply of information. When the supply of information is no longer controllable, a general breakdown in psychic tranquillity and social purpose occurs. Without defenses, people have no way of finding meaning in their experiences, lose their capacity to remember, and have difficulty imagining reasonable futures.

What remains of people is what media can store and communicate. What counts are not the messages or the content with which they equip so-called souls for the duration of the technological era, but rather (and in strict accordance to McLuhan) their circuits, the very schematism of their perceptibility.

The theory of communication is partly concerned with the measurement of information content of signals, as their essential property in the establishment of communication links. But the information content of signals is not to be regarded as a commodity; it is more a property or potential of the signals, and as a concept it is closely related to the idea of selection, or discrimination. This mathematical theory first arose in telegraphy and telephony, being developed for the purpose of measuring the information content of telecommunication signals. It concerned only the signals themselves as transmitted along wires, or broadcast through the aether, and is quite abstracted from all questions of "meaning." Nor does it concern the importance, the value, or truth to any particular person. As a theory, it lies at the syntactic level of sign theory and is abstracted from the semantic and pragmatic levels. We shall argue … that, though the theory does not directly involve biological elements, it is nevertheless quite basic to the study of human communication -- basic but insufficient.

As to sociology and anthropology, it is manifest that the importance of information and communication as mechanisms of organization proceeds beyond the individual into the community. On the other hand, it is completely impossible to understand social communities such as those of ants without a thorough investigation of their means of communication, and we were fortunate enough to have the aid of Dr. Schneirla in this matter. For the similar problems of human organization, we sought help from the anthropologists Drs. Bateson and Margaret Mead; while Dr. Morgenstern of the Institute for Advanced Study was our adviser in the significant field of social organization belong to economic theory. His very important joint book on games with Dr. von Neumann, by the way, represents a most interesting study of social organization from the point of view of methods closely related to, although distinct from, the subject matter of cybernetics. Dr. Lewin and others represented the newer work on the theory of opinion sampling and the practice of opinion making, and Dr. F. C. S. Northrup was interested in assaying the philosophical significance of our work.

But, When persons are present to one another they can function not merely as physical instruments but also as communicative ones. This possibility, no less than the physical one, is fateful for everyone concerned and in every society appears to come under strict normative regulation, giving rise to a kind of communication traffic order...