Friction is the world's most underappreciated force. It works against most people. But we can leverage it to work for us. • To do more of somethin… - Dickie Bush

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Friction is the world's most underappreciated force.

It works against most people. But we can leverage it to work for us.

• To do more of something, reduce the friction.
• To do less of something, increase the friction.

Minimize start-up costs, maximize effectiveness.

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About Dickie Bush

Dickie Bush, a former BlackRock hedge fund trader and Princeton graduate, became a leading figure in online writing and digital entrepreneurship. He co-founded Ship 30 for 30 with Nicolas Cole, a popular 30-day writing program that has served over 10,000 participants, and runs the Premium Ghostwriting Academy while sharing insights on audience building and atomic essays through his Substack and X.

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Additional quotes by Dickie Bush

How to think about consistency:

Doing something consistently for years boils down to overcoming the three or four times you really want to give it up.

Said another way, you can stick to anything if you know those days are coming (and what you'll do when they show up).

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