I believe the old way of doing business is dying, and the sooner it's dead and buried the better off we all will be. - Ricardo Semler

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I believe the old way of doing business is dying, and the sooner it's dead and buried the better off we all will be.

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About Ricardo Semler

Ricardo Semler (born 1959 in São Paulo) is the CEO and majority owner of Semco Partners. Semler assumed ownership of Semler & Company (known as Semco) from his father in 1980.

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Additional quotes by Ricardo Semler

I always come back to variations of the question that my son asked me when he was three. We were sitting in a jacuzzi, and he said, "Dad, why do we exist?" There is no other question. Nobody has any other question. We have variations of this one question, from three onwards. So when you spend time in a company, in a bureaucracy, in an organization and you're saying, boy -- how many people do you know who on their death beds said, boy, I wish I had spent more time at the office? So there's a whole thing of having the courage now -- not in a week, not in two months, not when you find out you have something -- to say, no, what am I doing this for? Stop everything. Let me do something else. And it will be okay, it will be much better than what you're doing, if you're stuck in a process.

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