I believe the old way of doing business is dying, and the sooner it's dead and buried the better off we all will be. - Ricardo Semler

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I believe the old way of doing business is dying, and the sooner it's dead and buried the better off we all will be.

English
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About Ricardo Semler

Ricardo Semler (born 1959 in São Paulo) is the CEO and majority owner of Semco Partners. Semler assumed ownership of Semler & Company (known as Semco) from his father in 1980.

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The opposite of work is idleness. But very few of us know what to do with idleness. When you look at the way that we distribute our lives in general, you realize that in the periods in which we have a lot of money, we have very little time. And then when we finally have time, we have neither the money nor the health.

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Companies think that they are modern because they have painted their walls in a bright colour or they allow people to bring their dogs to work. This is silly and millennial-washing. The idea is to bring in the mature generation and get them to mentor the co-work with the younger generation from a distance.

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