Simply put, there is no substitute for meeting and listening to dissatisfied customers directly. - Michael E. Porter

While good strategy content is based on a compelling value proposition for buyers with a robust profit proposition for the organization, sustainable strategy execution is based largely on a motivating-people proposition.

Commitment, trust, and voluntary cooperation are not merely attitudes or behaviors. They are intangible capital. They allow companies to stand apart in the speed, quality, and consistency of their execution and to implement strategic shifts fast at low cost.

Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.