We often think that we want an open road and the ability to choose any direction for ourselves. But sometimes, what we need is a tunnel that can redu… - James Clear

The best properties are rarely for sale.

The best employees are rarely job hunting.

The best clients are rarely shopping.

The best option is usually off the market. Most people think this means you can't have it. What it really means is you have to go find it and sell yourself.

If you keep showing up, you'll almost certainly break through — but probably not in the way you expected or intended. You need enough persistence to keep working and enough flexibility to enjoy success when it comes in a different form than you imagined.

Make mistakes of ambition and not mistakes of sloth.
—Machiavelli

Mistakes of ambition:
-failing on a big goal
-creating something nobody wants

Mistakes of sloth:
-not attempting a big goal
-consuming instead of creating

Mistakes of ambition teach. Mistakes of sloth comfort.