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People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184) - Marshall McLuhan
" "People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184)
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About Marshall McLuhan
Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.
Biography information from Wikiquote
Also Known As
Native Name:
Herbert Marshall McLuhan
Alternative Names:
Marshall MacLuhan
•
Marshall Mac Luhan
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Students of media are persistently attacked as evaders, idly concentrating on means or processes rather than on 'substance'. The dramatic and rapid changes of 'substance' elude these accusers. Survival is not possible if one approaches his environment, the social drama, with a fixed, unchangeable point of view - the witless repetitive response to the unperceived.
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