If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. - Donald Norman
" "If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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About Donald Norman
Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.
Also Known As
Native Name:
Donald Arthur Norman
Alternative Names:
Donald A. Norman
•
Don Norman
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Additional quotes by Donald Norman
Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. [...] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.
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The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are carefully hidden away. Handles on cabinets distract from some design aesthetics, and so they are deliberately made invisible or left out. The cracks that signify the existence of a door can also distract from the pure lines of the design, so these significant cues are also minimized or eliminated. The result can be a smooth expanse of gleaming material, with no sign of doors or drawers, let alone of how those doors and drawers might be operated.
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