The customer only knows what she thinks she wants based on her experience with the current product. - Ben Horowitz

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The customer only knows what she thinks she wants based on her experience with the current product.

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About Ben Horowitz

Ben Horowitz (born June 13, 1966) is an American businessman, investor, blogger, and author.

Biography information from Wikiquote

Also Known As

Alternative Names: Benjamin Abraham Horowitz
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Additional quotes by Ben Horowitz

Furthermore, each attribute enhances all three. If people trust you, they will listen to your vision even if it is less articulate. If you are super-competent, they will trust you and listen to you. If you can paint a brilliant vision, people will be patient with you as you learn the CEO skills and give you more leeway with respect to their interests.

I learned about why startups should train their people when I worked at Netscape. People at McDonald’s get trained for their positions, but people with far more complicated jobs don’t. It makes no sense. Would you want to stand on the line of the untrained person at McDonald’s? Would you want to use the software written by the engineer who was never told how the rest of the code worked? A lot of companies think their employees are so smart that they require no training. That’s silly.

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