is communication, involvement, and a deep commitment to working across organizational boundaries. - Gary Hamel

If a top management team cannot clearly articulate the five or six fundamental industry trends that most threaten its firm's continued success, it is not in control of the firm's destiny.

A noble purpose inspires sacrifice, stimulates innovation, and encourages perseverance. In so doing, it transforms great talent into exceptional accomplishment.

Our fifth premise is that the resource allocation task of top management has received too much attention when compared to the task of resource leverage.