A skilled persuader who understands both social media and the news business can easily stir the pot to create an advantage through chaos. - Scott Adams

Rumors are an excellent way to keep your employees nervous and edgy, which is similar to being alert. Actually, it's better. When they're alert they realize what you're doing to them and they resist. But when they're edgy they work like crazed bumblebees and die of stress before they become cynical. In other words, everyone wins.

Four billion people say they believe in God, but few genuinely believe. If people believed in God, they would live every minute of their lives in support of that belief. Rich people would give their wealth to the needy. Everyone would be frantic to determine which religion was the true one. No one could be comfortable in the thought that they might have picked the wrong religion and blundered into eternal damnation, or bad reincarnation, or some other unthinkable consequence. People would dedicate their lives to converting others to their religions.

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