Companies form confusopolies to make it impossible for the average Induhvidual to determine who has the lowest price. This way each major company gets a share of the pie, the size of which depends on how skillfully they can dupe customers with advertisements. That will be the primary job of marketing professionals in the future-- disguising the true cost of your product in order to be a successful confusopolist.

The most efficient way to implement an empowerment program is to have meetings where you punish people for the decisions they made while at the same time encouraging people in the group to think for themselves. Eventually, the employees become numb, thus developing a healthy tolerance to the hopelessness of their situation. Hopelessness isn't the same as happiness, but it's enough to make the employees stop complaining, and that's a good start.

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Years later, when "Dilbert" was in thousands of newspapers, people often asked me if I ever imagined being so lucky. I usually said no, because that's the answer people expected. The truth is that I imagined every bit of good fortune that has come my way. But in my imagination I also invented a belt that would allow me to fly and had special permission from Congress to urinate like a bird wherever I wanted. I wake up every morning disappointed that I have to wear pants and walk. Imagination has a way of breeding disappointment.

Technology magnifies the ability of one person to have a big impact on other people. If that doesn't scare you, then the next time you see professional wrestling on television, look at the crowd shots and ask yourself if you'd like those people to have a bigger impact on your life.

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