In 1883 a relatively unknown Italian magician and alchemist called Alessandro Donnini chose the streets of Venice for an incredible treasure hunt. He… - Derren Brown

This program fuses magic, suggestion, psychology, misdirection and showmanship. I achieve all the results you’ll see here through a varied mixture of those techniques. At no point are actors or stooges used in the show.

The Barnum Statements are very famous and well known about and there’s a great experiment... There’s a terrific experiment that was done on this with students. I’ve filmed this myself. We did it with three different groups of people across the world, where you have... everybody in the group is given a reading, a personality reading. Normally beforehand there’s some nonsense about asking for their birth date or getting some objects off them - so there’s some sort of process apparently involved - and they’re given a reading. And it’s a long reading, it’s a very detailed personality reading and they all get one individually, they’re all asked to read it and, invariably, they will all say afterwards that it’s very, very accurate, that it was not at all vague or ambiguous or what people might expect and they’ll give it 85, 90, 95 percent accuracy. I’ve seen this happen and people are amazed by it. And then you get them to swap with each other and say “perhaps you can identify someone else by their reading”. Then they realise they’ve all been given exactly the same thing which was written months ago before I even met them and the statements that fill those sorts of readings are generally Barnum Statements. Barnum statements are things which essentially apply to anybody – this is only part of the cold-reading skill but it’s a major part of it... PT Barnum... “something for everyone” and, famously “a sucker is born every minute”

There is a common response from people when they hear that in the absence of evidence to convince me otherwise I don’t have any particular belief in ghosts, psychic powers or an afterlife. It normally runs something along the lines of ‘So you think we just live, die and that’s it? Come on...’ There’s a clear implication there that this earthly life – the wonder of being human – is somehow worthless. That it’s cheap and disappointing enough to warrant that ‘just’ and the accompanying incredulous tone, which are usually reserved for sentences like ‘After all that it was just a little spider? Come on...’ I live, I am sure, in a fairly narrow band of life, and make an embarrassingly pitiful attempt to explore the world I find myself upon. I ache with guilt and conflict when I hear of people living as adventurers, abandoning mainstream lives and living each day with abandon. But I really hope I have a brighter vision for this life and a greater curiosity for its richness than one who can say, and mean, ‘You think we just live, die and that’s it?’