The factors that are rarely instrumental in bringing about high job attitudes focus not on the job itself but rather on the characteristics of the co… - Frederick Irving Herzberg

Man has two sets of needs: his need as an animal to avoid pain and his need as a human to grow psychologically.

This book reports the findings from a study of job motivation based on a fresh approach to this problem. It is an important study, since the analyses and interpretations of the authors suggest that a breakthrough may well have been made to provide new insights into the nature and method of operation of job attitudes.

A sample limited to one profession would have yielded results of doubtful generality. To develop findings independent of the peculiar circumstances of the engineer, we needed to study a comparable group. Accountants were chosen because their jobs, like those of engineers,· are rich in technique. This richness makes it likely that the accountant, like the engineer, would have much to tell us. However, the groups are vastly different in the nature of their training, their present degree of professionalization, the kind of work they do, and, presumably, the kind of people attracted into them. Last, by covering accountants and engineers, we examined the job attitudes of two of the most important staff groups in modern industry