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" "Man has two sets of needs: his need as an animal to avoid pain and his need as a human to grow psychologically.
Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) was an American psychologist, and Professor of Management at the University of Utah, and author of the 1968 best-seller One More Time, How Do You Motivate Employees? He is most famous for introducing job enrichment and the , and is one of the most influential names in business management.
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