Man has two sets of needs: his need as an animal to avoid p… - Frederick Irving Herzberg

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Man has two sets of needs: his need as an animal to avoid pain and his need as a human to grow psychologically.

Frederick Irving Herzberg

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About Frederick Irving Herzberg

Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) was an American psychologist, and Professor of Management at the University of Utah, and author of the 1968 best-seller One More Time, How Do You Motivate Employees? He is most famous for introducing job enrichment and the , and is one of the most influential names in business management.

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Native Name: Frederick Herzberg

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If you want people to do a good job, give them a good job to do — an enriched job.

Idleness, indifference and irresponsibility are healthy responses to absurd work... If you want people motivated to do a good job, give them a good job to do.

I can charge a man's battery, and then recharge it, and recharge it again. But it is only when he has his own generator that we can talk about motivation. He then needs no outside stimulation. He wants to do it.

Man has two sets of needs: his need as an animal to avoid pain and his need as a human to grow psychologically. - Frederick Irving Herzberg

About Frederick Irving Herzberg

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