Our primary concern is not to be style icons ourselves. - Susannah Constantine

I had one little glimpse in the mirror and it was like an electric shock. Horrifying. It took me three or four days to get over it. On air, the plastic surgeon said: "Would you have anything done?" Oh no, I said. "Do you smoke?" No, never. Soon as the camera was off I took his card and had a cigarette.

Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No one at Vogue magazine gives a shit. They work with the designers, it's more creative and artistic — they are creating something beautiful. But they don't care about how their readers end up looking — whereas we do!

We've created a range of clothing which is almost like a prescription from the doctor. Our clothes do the same thing. If you're not happy with your bum, then there's a coat that's going to hide it. If you want to create a waist, there's a dress that's going to do that for you too. We've designed it very much around the female body."