Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No … - Susannah Constantine

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Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No one at Vogue magazine gives a shit. They work with the designers, it's more creative and artistic — they are creating something beautiful. But they don't care about how their readers end up looking — whereas we do!