In my case I slob around in old clothes in the country. But I have the luxury of knowing I can pull myself out of that. So I don't feel bad about loo… - Susannah Constantine

Ultimately, what we're doing is giving people confidence. We're probably the only people who have an opinion, who care how ordinary people dress. No one at Vogue magazine gives a shit. They work with the designers, it's more creative and artistic — they are creating something beautiful. But they don't care about how their readers end up looking — whereas we do!

Generally speaking Scottish women are pretty good. Look at Sharleen Spiteri and Lulu — you've got two fabulously well-dressed women in different ways.

This series is more campaigning. It is more journalistic, but still hugely entertaining. It's a show we feel more proud of than anything we've done to date.