Freedom lies in expressing your own determinism, not somebody else’s. It is not the determinism that makes a difference, but the ownership. If freedo… - Matt Ridley

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Freedom lies in expressing your own determinism, not somebody else’s. It is not the determinism that makes a difference, but the ownership. If freedom is what we prefer, then it is preferable to be determined by forces that originate in ourselves and not in others.

English
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About Matt Ridley

Matthew White Ridley, 5th Viscount Ridley, DL, FRSL, FMedSci (born 7 February 1958), usually known as Matt Ridley, is a British journalist who has written several popular science books. He is also a businessman and a Conservative member of the House of Lords.

Biography information from Wikiquote

Also Known As

Alternative Names: Matthew Ridley, 5th Viscount Ridley Hon. Matthew White Ridley Matthew White Ridley, 5th Viscount Ridley Dr M W Ridley Matthew White Ridley
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Additional quotes by Matt Ridley

Advertising works. Brand names are better known if they are advertised with sexy or alluring pictures, and better-known brands sell better. Why does it work? Because the price the consumer would have to pay in ignoring the subliminal message is just too high. It is better to be fooled into buying the second-best ice cream than go to the bother of educating yourself to resist the salesmanship.

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