Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect,… - Marshall McLuhan

Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition.

When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."