As mentioned, no society has a prescriptive practice. The rules are always adjusted to fit the bumpy and contradictory world of experience. It must n… - Thomas Hylland Eriksen

Holism in anthropology thus entails the identification of internal connections in a system of interaction and communication. The word has gone somewhat out of fashion in recent years, particularly because many anthropologists now study fragmented worlds, which are only integrated in a piecemeal fashion. Nevertheless, the examples above indicate that holism today is to do with contextualisation rather than postulating the existence of tightly integrated and stable entities. In the analytical methodology of anthropology, context may actually be the key concept. It refers to the fact that every phenomenon must be understood with a view to its dynamic relationship with other phenomena. No forms of belief, technologies, marriage systems or economic practices (to mention a few examples) have any meaning whatsoever unless they are understood in a wider context.

The broad standardisation of culture represented in nationalism would not have been possible without a modern mass medium such as the printed book (and, later, the newspaper). Thus it may be said that writing has not only influenced thought about the world, but also thought about who we are. It has made it technologically possible to imagine that you belong to the same people as millions of other persons whom you will never meet.

Above all, there is no simple one-to-one relationship between culture and ethnic identity, despite what many still believe. There are ethnic groups with great internal cultural variation, and there are clear boundaries between ethnic groups whose mutual cultural differences are difficult to spot. Often, the variation within the group is greater on key indicators than the systematic differences between the groups.