The anthropological production of knowledge has at least two elements: fieldwork and analysis. Some might want to add a third one, namely description; you first collect a body of empirical material through various field methods, you then describe whatever it is that you’ve discovered and, finally, you analyse the findings. Many, including the author, are sceptical of the distinction between description and analysis because the (anthropological) analysis inevitably begins in the (ethnographic) description itself and, indeed, already with observation. No all-encompassing, neutral description exists of anything, and nothing has a meaning independently of that ascribed to it. Already the delineation of the field of enquiry – socially, thematically, spatially, with respect to the concepts used – necessarily entails that reality ‘out there’ is presented in a selective and theoretically biased way. It is impossible to describe everything, or to give equal emphasis to everything one has observed.

In our day and age, the perspectives from anthropology are just as indispensable as those from philosophy. Anthropology can teach important lessons about the world and the global whirl of cultural mixing, contact and contestation – but it can also teach us about ourselves. Goethe once said that ‘he who speaks no foreign language knows nothing about his own’. And although anthropology is about ‘the other’, it is ultimately also about ‘the self’. For it can tell us that almost unimaginably different lives from our own are meaningful and valuable, that everything could have been different, that a different world is possible, and that even people who seem very different from you and me are, ultimately, like ourselves. Anthropology takes part in the long conversation about what it is to be human, and gives flesh and blood to these fundamental questions. It is a genuinely cosmopolitan discipline in that it does not privilege certain ways of life above others, but charts and compares the full range of solutions to the perennial human challenges. In this respect, anthropology is uniquely a knowledge for the twenty-first century, crucial in our attempts to come to terms with a globalised world, essential for building understanding and respect across real or imagined cultural divides.
And make no mistake, anthropology holds out the keys to a world which has the potential of changing the lives of those who choose to enter it.

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Although it is necessary to be conscious of variation, the problem of boundaries, political misuse, change, flows and conceptual inaccuracy, it would be tantamount to intellectual suicide for anthropology if it were to discard a concept that tells us that people with different backgrounds, who have been raised in very different environments, live – to a greater or lesser extent – in different life-worlds and see the world in different ways. Thus, it seems necessary to keep the culture concept, but in an ideal world, it would be locked securely in a cupboard and taken out only when it was needed. In most cases where the culture concept is used cursorily today – inside and outside of anthropology – it would prove unnecessary to unlock the cupboard.

Mauss, Polanyi and Sahlins took issue with a view of humans which assumed that they were individualistic, maximising and fundamentally selfish creatures. They associated this view with libertarianism and mainstream economics, but, in other contexts, a similar view of ‘man’ as a fiercely competitive individualist has been associated with that of Darwin’s adherents, who claim that social and cultural phenomena must be understood within the framework of evolutionary theory. The slogans ‘the struggle for survival’ and ‘the survival of the fittest’, and the often uncritical use of the word ‘competition’ used to designate the dynamics of procreation and many other human activities, have been typical of Darwinist interpretations of humanity for decades. Against this background, it is astonishing that a growing number of evolutionary scholars now emphasise that cooperation, mutual trust and long-term reciprocity relations are evolutionarily adaptive.

The broad standardisation of culture represented in nationalism would not have been possible without a modern mass medium such as the printed book (and, later, the newspaper). Thus it may be said that writing has not only influenced thought about the world, but also thought about who we are. It has made it technologically possible to imagine that you belong to the same people as millions of other persons whom you will never meet.

Kinship builds upon two complementary principles: descent and marriage. But both can be manipulated and fiddled with, by natives as well as by anthropologists. There exists a considerable critical literature about kinship; some of it was mentioned briefly at the beginning of this chapter, and we now turn to a slightly more detailed examination.

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All cultural translation necessitates some interpretation and simplification. No sane reader would be able to make sense of a text which consisted exclusively of directly translated, unmediated quotations from informants. Compression and editing are therefore necessary elements of cultural translation. Moreover, no matter how outstanding an anthropologist is, as a fieldworker, as a writer and as an analyst, the text always represents a selection, and it will always to a greater or lesser extent be marked by the subjectivity of the translator.

Anthropological theory may be compared to a large crossroads with busy traffic and a few, temporarily employed traffic policemen who desperately try to force the unruly traffic to follow the rules. (There are, it must be admitted, a number of minor crashes and other accidents almost every day.) Or it could be described, more harmoniously, as a coral reef, where the living corals literally build upon the achievements of their deceased predecessors.

The great enigma of anthropology can be phrased like this: All over the world, humans are born with the same cognitive and physical apparatus, and yet they grow into distinctly different persons and groups, with different societal types, beliefs, technologies, languages and notions about the good life. Differences in innate endowments vary within each group and not between them, so that musicality, intelligence, intuition and other qualities that vary from person to person are quite evenly distributed globally.

As mentioned, no society has a prescriptive practice. The rules are always adjusted to fit the bumpy and contradictory world of experience. It must nevertheless be admitted that absolute rules exist everywhere. The incest prohibition exists in all societies, even if it has often been pointed out that it varies in its significance and compass; in some societies, it is limited to the kin we might call close family, that is, people with the same biological mother and father and their relatives in direct lines of descent; but usually half-siblings are included in the incest prohibition, and often the prohibition is extended to include what we might call more remote relatives.

The significance of observational data can hardly be exaggerated. Far too many social scientists seem to believe that verbal communication, either via interviews or questionnaires, offers a shortcut to an understanding of people’s life-worlds. But surveys and short interviews may simplify too much. It is not always possible to place your views of, say, the government’s policies or dowry practices on a scale ranging from, say, ‘I fully agree’ to ‘I fully disagree’.

In anthropological research, it is impossible to keep single variables constant. If one were to place a group of natives into an artificial, controlled situation, the resulting interaction would lose the very context that guarantees its authenticity, and the result would be useless. The closest anthropologists get to the methodological ideals of the experiment is therefore through comparison. One would then compare two or several societies with many similarities, but with one or a few striking differences.

In spite of the lack of clarity in the concept of society, the word is doubtless necessary. In everyday language, words denoting local communities, large-scale society and global society exist, and all refer to actually existing entities, existing at different systemic levels. Humans are integrated in (that is, they participate in and contribute to) several social systems, some operating at a large scale, others at a small scale. When anthropologists delineate their field of study, the level of scale is determined by the issues at hand.