This study partitions the total variance in rate of return among FTC Line of Business reporting units into industry factors (whatever their nature), … - Richard P. Rumelt

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This study partitions the total variance in rate of return among FTC Line of Business reporting units into industry factors (whatever their nature), time factors, factors associated with the corporate parent, and business-specific factors. Whereas Schmalensee (1985) reported that industry factors were the strongest, corporate and market share effects being extremely weak, this study distinguishes between stable and fluctuating effects and reaches markedly different conclusions. The data reveal negligible corporate effects, small stable industry effects, and very large stable business-unit effects. These results imply that the most important sources of economic rents are business-specific; industry membership is a much less important source and corporate parentage is quite unimportant.

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About Richard P. Rumelt

Richard Post Rumelt (born November 10, 1942) is an American organizational theorist, and Emeritus Professor at the , known for his work in the field of strategy, strategic planning, strategic management, and strategy dynamics.

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Alternative Names: Richard Post Rumelt Richard Rumelt

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Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.

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