Inevitably, industry is directed, and will have to be directed, not towards what is needed to satisfy the needs of all, but towards that which, at a given moment, brings in the greatest temporary profit to a few.

We optimize for short-term ego protection over long-term happiness.

Take while you can; brief is the moment of profit.

If you’re looking toward the long-term goal of getting wealthy, you should ask yourself, “Is this authentic to me? Is it myself that I am projecting?” And then, “Am I productizing it? Am I scaling it? Am I scaling with labor or with capital or with code or with media?” So it’s a very handy, simple mnemonic. [78]

If profits are a condition of successful growth, but profits are sought primarily for the sake of the firm, that is, to reinvest in the firm rather than to reimburse owners for the use of their capital or their 'risk bearing,' then, from the point of view of investment policy, growth and profits become equivalent as the criteria for the selection of investment programmes.

The profit system, by its necessary nature, operated to stop limit and cripple production at the point where it began to be efficient.

Short is the way from need to greed.

Profitability is the consequence of doing business in the right way, to honor God.