As a technology startup, from the day you start until your last breath, you will be in a furious race against time. No technology startup has a long … - Ben Horowitz

No technology startup has a long shelf life. Even the best ideas become terrible ideas after a certain age.

Two important factors drive all companies to eventually create job titles: 1. Employees want them. While you may plan to work at your company forever, at least some of your employees need to plan for life after your company.

Be aware that management books tend to be written by management consultants who study successful companies during their times of peace. As a result, the resulting books describe the methods of peacetime CEOs. In fact, other than the books written by Andy Grove, I don’t know of any management books that teach you how to manage in wartime like Steve Jobs or Andy Grove.

Play long enough and you might get lucky. In the technology game, tomorrow looks nothing like today. If you survive long enough to see tomorrow, it may bring you the answer that seems so impossible today.