Pretend to be completely in control and people will assume … - Walter Isaacson

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Pretend to be completely in control and people will assume that you are.’

Walter Isaacson

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About Walter Isaacson

Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.

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Alternative Names: Walter Seff Isaacson

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Steve Jobs John Cleese Neal Stephenson Albert Einstein Jack McDevitt

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for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

I don’t have any skeletons in my closet that can’t be allowed out.

The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.

Pretend to be completely in control and people will assume that you are.’ - Walter Isaacson

About Walter Isaacson

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