I mean, who wants to be the fucking goddess of macrame? - Neal Stephenson

When he tried to filter out that bias and to look at the models and the data in a completely objective way, he concluded that the jury was still out. So, technical discussions of the matter tended to be unproductive, except insofar as they revealed the biases that the participants had brought into the room with them. And here was where it started to get difficult for him personally, because he couldn't understand why anyone would harbor a bias different from his own.

It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.

Middle-class prosperity is lapidary; the flow of cash rounds and smooths a person like water does riverbed stones.