The bastard form of mass culture is humiliated repetition: content, ideological schema, the blurring of contradictions—these are repeated, but the su… - Roland Barthes

The bastard form of mass culture is humiliated repetition... always new books, new programs, new films, news items, but always the same meaning.

The modern writer (scriptor) is born simultaneously with his text; he is in no way supplied with a being which precedes or transcends his writing, he is in no way the subject of which his book is the predicate; there is no other time than that of the utterance, and every text is eternally written here and now.

"In the letters he sends to his friend, Werther recounts both the events of his life and the effects of his passion; but it is literature which governs the mixture. For if I keep a journal, we may doubt that this journal relates, strictly speaking, to events. The events of amorous life are so trivial that they gain access to writing only by an immense effort: one grows discouraged writing what, by being written, exposes its own platitude: "I ran into X, who was with Y" "Today X didn't call me" "X was in a bad mood," etc.: who would see a story in that? The infinitesimal event exists only in its huge reverberation: Journal of my reverberations (of my wounds, my joys, my interpretations, my rationalizations, my impulses): who would understand anything in that? Only the Other could write my love story, my novel."

In the multiplicity of writing, everything is to be disentangled, nothing deciphered; the structure can be followed, 'run' (like the thread of a stocking) at every point and at every level, but there is nothing beneath: the space of writing is to be ranged over, not pierced; writing ceaselessly posits meaning ceaselessly to evaporate it, carrying out a systematic exemption of meaning. In precisely this way literature (it would be better from now on to say writing), by refusing to assign a 'secret', an ultimate meaning, to the text (and to the world as text), liberates what may be called an anti-theological activity, an activity that is truly revolutionary since to refuse to fix meaning is, in the end, to refuse God and his hypostases — reason, science, law.