We have now driven the plasticity of the word to the point where it can barely be surpassed.. .We have loaded the word with strengths and energies th… - Hugo Ball
" "We have now driven the plasticity of the word to the point where it can barely be surpassed.. .We have loaded the word with strengths and energies that have allowed us rediscover the evangelical concept of the 'word' (logos) as a magical complex image.
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About Hugo Ball
Hugo Ball (22 February 1886 – 14 September 1927) was a German author, poet and one of the leading Dada artists; he founded in Zürich the 'Cabaret Voltaire'. He wrote also the 1916 Dada Manifesto. Circa 1917-18 he left Dada; in the Summer of 1920 he returned to the Catholic religion.
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Each thing has its word, but the word has become a thing by itself. Why shouldn't I find it? Why can't a tree be called Pluplusch, and Pluplubasch when it has been raining? The word, the word, the word outside your domain, your stuffiness, this laughable impotence, your stupendous smugness.. .The word, gentlemen, is a public concern of the first importance.
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