"Friend us on Facebook!" is a social media strategy like "Buy me a malt liquor!" is a charitable giving plan. - Merlin Mann

You sit around and you go, “Oh, I hope people like me, and I hope they friend me, and I hope they do all this superficial stuff that doesn't cost anything.” But what you really want is to not suck enough that people that you really admire wouldn't mind doing something with you.

Make the time to be scared of more interesting things

A priority is observed, not manufactured or assigned. Otherwise, it's necessarily not a priority.