In most pictures today, the 'sex appeal' is primarily manifested through the feminine characters. But women, as I said before, constitute by far the … - Lenore J. Coffee

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In most pictures today, the 'sex appeal' is primarily manifested through the feminine characters. But women, as I said before, constitute by far the greatest portion of all audiences. It should be aimed at them. It is an almost indefinable thing. I should call it a hint of great capacity for emotion, a capacity which can only be tapped by a touch on a hidden spring, seldom found. Take, for instance, and William Boyd, who played what might almost be called a double lead in the last picture I did for Cecil DeMille. In both of them 'sex appeal' will be strikingly manifested. Between these two men I have appealed to every potential feminine spectator of the picture. And that is the way 'sex appeal' should be directed, not to the men, but to the women, I believe.