Night, the mother of fear and mystery, was coming upon me. - H. G. Wells

Advertising is legitimised lying.

Their bodies lay flatly on the rocks, and their eyes regarded him with evil interest: but it does not appear that Mr. Fison was afraid, or that he realized that he was in any danger. Possibly his confidence is to be ascribed to the limpness of their attitudes. But he was horrified, of course, and intensely excited and indignant at such revolting creatures preying upon human flesh. He thought they had chanced upon a drowned body. He shouted to them, with the idea of driving them off, and, finding they did not budge, cast about him, picked up a big rounded lump of rock, and flung it at one.

And then, slowly uncoiling their tentacles, they all began moving towards him - creeping at first deliberately, and making a soft purring sound to each other.

One can't always be magnificent, but simplicity is always a possible alternative.