Nowadays every business in America says how warm it is and how much it cares — loan companies, supermarkets, hamburger chains. - Martin Amis

Like Bradley Pearson in The Black Prince, 'N', as he is called, uses quotation marks for such vulgarisms as 'sulks,' 'commuters' and 'worthwhile activities', as well as for phrases like 'too good to be true', 'the wrong end of the stick' and 'keep in touch.' The reader reflects that a cliché or approximation, wedged between two inverted commas, is still a cliché or approximation. Besides, you see how it would 'get on your nerves' if I were to 'go on' like this 'the whole time'...

What we eventually run up against are the forces of humourlessness, and let me assure you that the humourless as a bunch don't just not know what's funny, they don't know what's serious. They have no common sense, either, and shouldn't be trusted with anything.

...I think one shouldn't pussyfoot, and just say that you write the stuff that you would like to read. So you write for yourself, no doubt about that. But I do have a sort of romantic idea of someone in their twenties, of a certain bent, and when they pick up a book by me, they think — as I have done on several occasions — 'Ah, here is one for me. Here is a writer who I'll have to read all of, because they're speaking directly to me, and they're writing what I want to read.' And sometimes you're doing the signing queue and a reader comes past and you sign the book, and there's a little exchange of the eyes, where you think, 'Ah, that's one of them.' So there is that ideal reader. And it's someone who's discovering literature and homes in on you. I'm aware of such readers.