I wasn't the kind of student that Pratt was looking for. They wanted people who would work on something forever. I didn't want to work on any project… - Jack Kirby

Jack didn’t have the resources or the stomach lining to fight Marvel over copyrights, character ownership or past contractual sleights that he believed he suffered.

I feel that story, first. I know those people, first. When I put them down they've already lived.

Darkseid constitutes the kind of men Kirby was acquainted with in his youth. The slum lords, made famous in Will Eisner’s A Contract With God, were men (perhaps women?) with agendas. They operated on morals dictated by their business mindset. The cost of rent, the living conditions, and the quality of life they allowed for their tenants was in line with their standards. To them, that standard was appropriate. To call them “evil” or “unethical” is an inaccurate assessment. They were gods within the worlds they created.