Economics (...) is not a matter of discovering laws: it is essentially a question of design. - Kate Raworth

Out of all of these power relationships, when it comes to the workings of the economy, one in particular demands attention: the power of the wealthy to reshape the economy’s rules in their favour.

What if every company strategised around a Doughnut table, asking itself: is our brand a Doughnut brand, whose core business helps to bring humanity into that safe and just space? Imagine if the G20 finance ministers — representing the world’s most powerful economies — met around a Doughnut-shaped conference table to discuss how to design a global financial system that served to bring humanity into that sweet spot. These would be world-changing conversations.

Over the course of two centuries — from the 1770s to the 1970s, as economic man’s depiction morphed from a nuanced portrait to a crude cartoon — what had started as a model of man had turned into a model for man.