When brainstorming, improvising, jamming with others, you’ll go much further and deeper if you build upon each contribution with a playful “yes—and” … - Kevin Kelly

The fears that technology makes us more uniform, more commoditized are incorrect. The more we are personalized, the easier it is for the filters because we become distinct, an actualized distinction they can reckon with.

There will be a severe backlash against this drift from the usual suspects, but increased sharing is inevitable. There is an honest argument over what to call it, but the technologies of sharing have only begun. On my imgainary Sharing Meter Index we are still at 2 out of 10. There is a whole list of subjects that experts once believed we modern humans would not share — our finances, our health challenges, our sex lives, our innermost fears — but it turns out that with the right technology and the right benefits in the right conditions, we’ll share everything.

Outsiders act as employees, employees act as outsiders. New relationships blur the roles of employees and customers to the point of unity. They reveal the customer and the company as one.